The design of the site placed white text on a big picture back drop, it was very difficult to read.Īs an Optician you would have expected them to realise the site needed to be accessible and easy to read.īut that wasn’t the case and is a great example of someone that didn’t fully understand their target audience. What type of questions might they be asking when they arrive on your site and does it answer them?įor example I recently did some work with an Optician’s website. The first thing you need to do is define who your target audience actually are. They forget about all of the other ways you can generate traffic online at no cost with less stress.Īs you can see in the graph on the right, search engines sent just 10% of the total traffic to my site and that was with no effort on my part.
I find that a lot of people are so focused and obsessed with SEO and link building!
Not only that but purely relying on SEO to provide an income and pay the bills carries its own risks as many webmasters have learnt the hard way in recent times. If you rely on SEO and rankings to drive traffic and earn money online from affiliate clicks your leaving a lot of money on the table. If you can live where your audience lives and see what they see, you can leverage that to drive insane traffic to your site.Ĭheck out all the income reports to see how things have grown since I wrote this post. I’m going to show you how understanding, finding and engaging your target audience online sent me 6,643 unique visitors and $5,826.80 in less than 2 months…